The AR-powered pop-up experience “might be impossible” according to the company.This week Samsung Canada revealed Can You Beat The Box, a new location-based …
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Live Event Augmentation Tool MXR Hits The XR Market
New XR visualization tool, MXR (Mixer), has been developed to compete in crafting the future of live event and fan experiences.Marketed as “a new tool for a new …
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Hockey Team Hosts Watch Parties With Virtual Players
Immersive technology is changing the way fans enjoy live sports entertainment.The Edmonton Oilers hockey team is selling tickets for away game watch parties at …
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Check Out ValoArena’s Full-Body Mixed Reality Games
Punch rubber duckies and avoid scolding hot lava in unique mixed reality experiences.ValoArena launches today at the IAAPA Expo trade show, and the new …
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AR Opera Glasses Could Change Broadway Forever
Immersive technology brings the stage to life like never before.Students from the South Korean Hongik University have developed a pair of reimagined …
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AmEx Launches AR Treasure Hunt With Real Prizes
American Express turned to German artist Andy Gellenberg to create giant murals embedded with QR codes.American Express is launching an AR game in partnership …
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